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Protecting your data is a central concern for us. This Policy Statement sets out in detail how KWS Group of Companies handles personal Internet data, what types of information we gather and analyse, and how we use this information.

Use of personal data for specific (and exclusive) purposes

Our policy is only to gather personal data via our Websites with the consent of users. In other words, you always get to choose whether to provide us with your data, say as part of registering with a site or responding to a survey. We (and our subsidiaries) use this data to help answer queries, to process orders or to improve our services and products. We only ever share such information with third parties outside the KWS Group with your express consent, except where the communication of personal data is legitimised by national or European law. We use personal data exclusively for the purposes described below.


By using our Website you agree to our storing and utilising information about you as described in this Statement. Any changes to our Data Protection Policy are immediately incorporated into this Statement, so that you can always know what data we keep and how we use it. So, what information do we gather and for what purposes?

We will possibly use your IP address to help diagnose server problems, manage our Website or build up comprehensive demographic information. For example we record the domains our visitors originate from, and we also track our visitors’ activity at our Website. However, this is on a completely anonymous basis. You may be familiar with the use of the term "clickstream data" for "anonymised" information of this kind. KWS uses this data to analyse trends and statistics.

When we gather personal data in connection with a transaction, we also ask for several pieces of information that we link with other anonymous data such as "clickstream". We only gather this anonymised information at a superordinate system level to help us to gradually build a better understanding of trends and patterns of behavior. We never collect any information of this kind at the level of individual users.


We use a range of technologies to gather general information, including what are known as "cookies". A cookie is a data element that a Website can send to your browser to be stored on your system. Cookies help us to provide information that responds to your specific interests. Several KWS Web pages utilise cookies that we have installed to enable us to support you more effectively when you come back to our Website. We never trace your Search path beyond the KWS site. Even so, you still have the option to define your browser settings to alert you whenever your receive a cookie. Then you can decide in each case whether you want to accept the cookie or not. You can also set your browser to switch off all cookies. This can mean, however, that some sites will no longer function correctly.

User registration

You might like to fill out a registration form for our Website, including contact information. We will use this information to send you information or products on request, to provide you with other product information, news or promotional materials, and as a way of finding out more about our Web users.

Email addresses

If you tell us your email address, we will communicate with you by email. However, we will never give your email address to third parties outside the KWS Group. You can choose at any time to have us stop sending emails to you – to learn more about this, read below under Unsubscribe option.

Depending on the settings in your email program, it automatically forwards some personal data to us every time you send an email to KWS. Rest assured that KWS treats this data as confidential.

Online surveys

We conduct online surveys from time to time. If the survey asks for contact information, we will only use this data to send you further information if we have obtained your explicit consent to do so as part of the survey. You remain free to decide at any time that you do not wish to receive any email communications at all in future. To learn more about this, read below under Unsubscribe option.

Depending on the settings in your email program, it automatically forwards some personal data to us every time you send an email to KWS; we also treat this data as confidential.

Unsubscribe option

If you want us to remove you from the KWS Web registration database, please send an email message to this effect to or write to us at the address below.

Links to other sites

The KWS Websites contain links to other Websites. KWS is not responsible for the data protection system or the contents of these third-party Websites.

Questions about this Policy Statement

If you have any queries about our Data Protection Policy or Web DP practices, please contact our Web team at

Contact address:

Gildenweg 15
8304 BD Emmeloord
The Netherlands

P.O. Box 1049
8300 BA Emmelord
The Netherlands